AUTOMOTIVE // CASE STUDY
Audi Charlotte
A Solution that Works.
Our passion for supporting automotive dealers runs deep. We have a lengthy and fruitful history of working hand-in-hand with dealerships around the country in order to increase their top-of-mind awareness, refine their overall advertising foot-print, and boost sales through highly-targeted strategies.
So, what does it take to stand out in an increasingly competitive industry such as automotive? What is the perfect formula for success? These are questions we work to answer with each new automotive client with whom we work. It is essential to pinpoint where immediate improvements can be made within the client’s current marketing plan.
For Example
In July 2016, Audi Charlotte came to us looking for ways to boost their less-than-ideal sales numbers and underwhelming digital traffic. They simply were not getting enough monthly visits to their website and their sales numbers did not reflect the quality of this prominent dealership.
Observation
Audi Charlotte has always been a prestigious and high-quality dealership, but their marketing did not reflect this. One of their biggest struggles was attaining top-of-mind awareness in the community. They had minimal branding within the vast city of Charlotte and they also lacked a strong presence online.
Hypothesis
We felt strongly that if we were to create a completely new marketing plan this would effectively increase their sales. By heavily focusing on digital marketing and branding the dealership with traditional outlets, we would ultimately create a chain reaction for their benefit.
Procedure
By rebranding the dealership within the community, the Audi Charlotte name soon became synonymous with luxury and quality. By carefully crafting a new slogan, “You Belong in an Audi,” and generating memorable advertising campaigns with a unique yet sophisticated voice in commercials, we created a cohesive brand that was seamlessly woven into the fabric of the Charlotte community.
Redesigning the website to become more user-friendly, interactive, engaging, and optimized for search engines
Creating a new, comprehensive digital advertising strategy with retargeting ads, email blasts, and videos
Creating regular social media and blog posts to stay connected with past and prospect customers
Generating a memorable and fresh slogan paired with traditional advertising that helps establish the brand
Designing new trade show booths, banners, tents, and other marketing materials for events to help further expose the Audi Charlotte brand to the public
Conclusion
Audi Charlotte saw almost immediate increases in monthly sales and web traffic after we launched their new, comprehensive marketing strategy. Since July 2016, Audi Charlotte’s monthly sales have continued to climb and their dealership has become a Charlotte staple. Their website traffic increased by an astounding 335 percent, jumping from an average of 5,000 views to more than 27,000 views a month. While Audi Charlotte experienced the benefits of immediate results, they also continue to garner long-term benefits from the established, well-known branding and strong digital presence.